Onesun Steve Yoo
유원선

Welcome to my webpage. I am based in London, UK, where I am a Professor of Operations & Technology and Marketing & Analytics in the UCL School of Management, University College London.  Within the fields of operations management and marketing, I conduct research on topics around innovation and entrepreneurship, and have published in the top academic journals such as Operations Research, Marketing Science, Manufacturing & Service Operations Management (M&SOM), Production and Operations Management (POM), and Decision Analysis. I serve as a senior editor at POM and as an associate editor at M&SOM. My research has been featured in top media outlets such as the Wall Street Journal, and cited by US Senators to impact business policy. 

More recently, I have expanded my research agenda to apply artificial intelligence and gather insights from multimodeal data sources to aid the sustainability initiative of business operations. Several of my works are funded by Innovate-UK (part of UKRI) grants, through which I have collaborated with various industry partners to develop innovative methods to realize operational transparency and accountability in areas of supply chain, retail, and regulatory compliance. 

Prior to joining UCL in 2010, I earned my PhD in Decision, Operations and Technology Management from UCLA Anderson School of Management, an MS in Electrical Engineering from UCLA, and BS in Electrical Engineering and Computer Science and BA in Applied Mathematics from UC Berkeley.